It might sound simple – print postcards as a simple marketing tool and get a few more customers. However, there are plenty of different options when it comes to your postcards so you need to make a few decisions before you send your order to the printers. Think about the following:
- The size of postcard that you want. You can opt for a standard size or go for something a little bigger if you want to make more of an impact with your marketing campaign.
- You need to decide on the design that you want. Do you want it to be simple? Dramatic? Colourful? Whether you are working on this yourself or you have a professional designer on the case you need to give this some careful consideration – this is what will have an effect on the way that the customer sees you.
- The finish – do you want a matt or glossy finish? A matt finish is often a cheaper option and is ideal if you are on a tight budget, but a glossy finish to the paper is perfect if you want to create a little more impact. It gives the impression that you have invested more in your marketing campaign.
- The number of postcards that you need. A smaller amount is ideal if you are targeting a specific group of potential customers, such as those that have already purchased from you. However, if you want to bring in a lot more customers you will be needing a lot more cards so you have to allow for this in your budget.
Do not underestimate the potential impact that a marketing campaign of this type can have. If you order print postcards you can dramatically increase your customer base – you just need to get all the factors right first!