Some small businesses believe that they do not need marketing services, but it is just as important for a small business to have a brand as it is for a large company.
For small businesses that believe they do not need a brand, it is important to consider this as ‘reputation’ more than image. Any business, no matter what its size, needs to have a good and strong reputation in order to succeed. Some businesses are able to succeed without making much of an effort with their marketing, but they could also do so much better if they did bring in a full-service marketing agency.
A small business needs to think about the impression that they are trying to convey and then work to make sure that this is managed. In order to do this it is important to give consideration to the USP – unique selling point – as well as the target clientele.
For a small business the same principles of marketing can apply as for a large business. Image can include factors such as a logo and web presence. Simple things can give a more professional finish and this can help to draw in new clients.
Your full-service marketing agency can also work with you on simple things such as how your staff answer your phone. Everything that is said and done creates an impression and these things are all controllable without too much expense.
When you own a business, it has a brand whether you know about it or now. The only question is how strong you want that brand to be.
If you are looking to streamline your office and make it more efficient, you might want to consider a managed print service. These can make your office much more efficient and cost effective. But how do you choose one that is right for you?
If you already have office equipment set up, you may need to upgrade to a newer version, so speak to your current provider to get a quote. It may be cheaper to upgrade what you already have than to get a whole new system installed. Your suppliers can come out and do a site survey to ensure that an upgrade is possible without any new infrastructure being required.
If you outsource your print management system this means you will be able to share files much more easily than before. It can therefore help to increase your company’s productivity as it will be running more efficiently.
You also cannot hide from the environmentally friendly aspect of a managed print system. If you want your company to me greener, more eco-friendly then a print management service could be a step in the right direction for you. You will use less energy, less paper and less toner. As well as this being great for the environment it can also save your company a lot of money.
When considering how the managed print system can save your company money you should also remember that it means that there will no longer be any need for in-house I.T. personnel. Larger companies with a whole department dedicated to IT will find this could save thousands each year.
We are always being sold on the fact that ‘fresh is best’ but is this always the truth? Could it be that pre-packed and frozen fruits and vegetables are just as good as fresh ones? We spend, and waste, a lot of money buying fresh fruits and veg, only to see it go to waste when we don’t get around to eating it all before it over ripens.
So if there was a way to get ingredients that are pre-packed but just as healthy as fresh, you will probably want to jump at the chance. It doesn’t matter if you have a dozen healthy smoothie recipes if the ingredients you are using are not good quality. If your frozen ingredients have already lost a lot of their nutrients before they get into your drink then having a smoothie for any other reason than taste is a waste of time.
The good news is there is a way of getting your cake and eating it too, so to speak. You can have conveniently packaged smoothie ingredients that you can keep in your freezer and use as and when you need, so no matter what healthy smoothie recipes you decide to use, you can whizz up a healthy snack in minutes.
Lovetaste.co freeze their ingredients within 2 hours of it being picked, so whether you chose fruit or vegetable smoothies you know the ingredients still have all of their nutrients making your quick and simple smoothie probably the healthiest thing you can have straight from the freezer.
It might sound simple – print postcards as a simple marketing tool and get a few more customers. However, there are plenty of different options when it comes to your postcards so you need to make a few decisions before you send your order to the printers. Think about the following:
- The size of postcard that you want. You can opt for a standard size or go for something a little bigger if you want to make more of an impact with your marketing campaign.
- You need to decide on the design that you want. Do you want it to be simple? Dramatic? Colourful? Whether you are working on this yourself or you have a professional designer on the case you need to give this some careful consideration – this is what will have an effect on the way that the customer sees you.
- The finish – do you want a matt or glossy finish? A matt finish is often a cheaper option and is ideal if you are on a tight budget, but a glossy finish to the paper is perfect if you want to create a little more impact. It gives the impression that you have invested more in your marketing campaign.
- The number of postcards that you need. A smaller amount is ideal if you are targeting a specific group of potential customers, such as those that have already purchased from you. However, if you want to bring in a lot more customers you will be needing a lot more cards so you have to allow for this in your budget.
Do not underestimate the potential impact that a marketing campaign of this type can have. If you order print postcards you can dramatically increase your customer base – you just need to get all the factors right first!
There is nothing more frustrating than really wanting a piece of fruit, only to get to the shop to find they are out of season and not in stock, or worse out of season and really expensive because they have been imported. This is particularly true of strawberries, a classic summer fruit.
What if I was to tell you that you could enjoy a strawberry smoothie all year round, and best yet, it was great value for money? The Love Taste Co have a wide range of smoothies available including strawberry smoothies. They also have fruit teas and frappes. You simply keep the pouches in your freezer until you need them.
The strawberry smoothie pouch can be mixed in a blender with fruit juice, milk or even yoghurt if you require, and in summer you might even want to mix it with a little ice cubes or ice cream. It makes the perfect smoothie with just the right amount of fruit in each portion. Each smoothie can be made up in less than a minute. Who said fast food couldn’t be healthy?
Smoothies are a great way to get added fruit and vegetables in your diet. They are a good way to ensure children are getting all the nutrients they need and for adults they are a quick and easy way of keeping the body fit and healthy. If you are feeling adventurous you could even add a few herbs or spices in, just for a bit of a variety.
Since CCTV and security cameras have become widely available, they have transformed the success of security and protection in both residential and commercial properties. Security cameras in London are found in almost every property and have helped to reduce crime rates. The advances in security cameras has improved the effectiveness of security in general and will deter or catch even the cleverest of criminals.
Prevents Theft and Other Crimes
Security cameras installed in all kinds of buildings act as a deterrence to thieves and other criminals. The surveillance system will monitor all activity to stop theft, vandalism and many other crimes. Live feeds can even alert police to catch criminals in the act.
Enhance Security Management in Vast Buildings
Large buildings such as shopping malls can be difficult and expensive to secure solely by security guards. Surveillance systems can be installed that are all managed in one control room make it easier to see what is going on in every corner of the building and even outside areas.
Reduce Insurance Premiums
Installing security cameras and surveillance systems can reduce insurance premiums as they are an extra security measure and can provide evidence for claims which is beneficial for insurance companies. Businesses that install security cameras can also claim tax deductions for the purchasing of the systems.
Footage recorded by surveillance systems can be used as evidence in police investigations. With images, voices and sound recorded, almost any investigation is helped when there is video evidence.
Solar water heating systems use technology to capture the heat from the sun’s rays and use it to heat up water for use in homes. The process is very simple with the panels installed on the roof absorbing and collecting the heat from the sun, the water within the panels heats up and is then pumped through a coil in to the home cylinder. The water in the cylinder will then be heated by the hot coil.
Suitable For Which Homes?
Solar thermal heating systems are most beneficial for homes facing south as the panels can collect the most energy from the sun. However the systems can be effective for homes facing southeast and southwest, and each home should have solar panels of 1 or 2m² per person living in the household. Any shade that covers the panels during the day from trees or buildings will reduce the effectiveness of the system.
Most solar panels are mounted on the roof of your home but in some cases can be installed on ground level in the garden, as long as they are safe and getting direct sunlight it does not matter where they are. The best results come when the panels are installed at a 20 to 50 degree angle from the ground or flat surface.
Solar thermal heating will not work with electric showers as they heat the water up using a different method. It will also not be used by cold-fill washing machines and dishwashers that heat up their own water. Before installing the system make sure that the water generated will be used and not unsuitable for your home.
The solar heating is compatible with most active hot water plumbing systems but you will need a new cylinder containing two coils that can hold around two days worth of water.
The majority of homes contain at least one screwdriver and they can be used for a range of activities. The main use is for tightening and loosening screws, though some people also use them for prying, levering and making holes. Screwdrivers come in many shapes and sizes, with a range of different heads and even electric powered. They can be bought in every hardware store and builders merchant in Surrey or your local area.
Match the Screwdriver with Screw Head
It is essential that you use the correct screwdriver when tightening a screw as you can damage the screw with the wrong screwdriver. There are some screwdrivers that are suited for all screws but it is recommended to use the screwdriver that correctly matches the screw.
When tightening a screw you must use enough force whilst pressing in to the head of the screw with the screwdriver and turn clockwise. The pressure and turning together will drive the screw into the surface. The force used will also prevent any damage to the screw head as light pressure can cause the screwdriver to slip.
Types of Screwdrivers
The normal screwdrivers that are in most homes are good for small jobs and come with a variety of different heads. Many screwdrivers now come with detachable heads so rather than buying lots of different sizes and shapes you can just buy one. Electric screwdrivers also come with a range of different heads and some drills can be fitted with screwdriver bits.
Answering a question like this is like trying to answer ‘how long is a piece of string?’ The truth is that there is no right or wrong answer. The amount that you should spend on a security system really depends on your need and your budget.
Getting a cheap security system if you have valuable items could perhaps prove to not be cost effective, and at the same time, getting a really high tech, state of the art, all singing and dancing expensive security system when you have very little of value seems pointless.
Speak to your security camera installers and ask their advice. You need to come up with the right system that fits inside your budget. However, you must be prepared that if your budget is low but your need is for something a little more expensive, then it might be worth increasing your budget so that you can get the system that meets your need – if you want to protect valuables then you will need to compromise.
You also don’t want to be scrimping on camera quality. If you choose a cheap, poor quality camera then any images they capture will be hard to see, which defeats the object of having the camera installed in the first place. You could compromise on this by getting fewer cameras, but ensure that the cameras you get will cover the main entrances to the home at the very least.
Installing a security system does not have to be expensive, it can be planned to suit both your budget and your requirements – speak to your security camera installers, they are the experts after all!
Although the internet has made it easier to start and run businesses and share content, it has also made it harder to stand out from the crowd. In some cases it is not enough to do it yourself and it can be valuable to use a digital media agency to make the content engaging, choose the right platforms and use the best marketing methods possible.
Top Tips for Online Branding and Engaging Audiences
- Having a well-built, functioning website is vital as this is the first impression of your business. Most people will research the company before any contact so the website must be impressive. Make it visually appealing and not too complicated, plus everything must function correctly and quickly so any potential clients are not put off.
- With content and articles, less is more to keep people engaged. Too much information and writing will leave readers feeling bored and frustrated, so small and entertaining content will keep readers interested.
- Email marketing and social media is essential to get visitors to your web page. Online branding is enhanced when messages include something special such as a sale or new product. Creating a platform on social media that interests people with trending topics, not necessarily about your brand but anything that engages people will enhance your online presence.
- Everybody loves a freebie so if you can give away a free branded eBook, product or discount this is a great way to promote your business and gain publicity.
- A plan must be made for the steps needed to improve your online branding if you are doing it yourself or with an agency. This can plan out what needs to done to reach success.